1954 Good form

The term “designer” doesn’t yet exist in the 60s. But there is talk of the work being created by talented craftsmen with a particular feel for aesthetic styling. Many are striving to achieve good form. Heinrich Löffelhardt succeeds. His Form 2000 is a design which – according to Löffelhardt’s own artistic demands – “is such that it’s worth reproducing a thousand times over”. The Form 2000 becomes a bestseller. At the same time, the Museum of Modern Art in New York takes note of the design work coming out of the house of Arzberg, and includes the Form 1382, created by Löffelhardts’s predecessor Gretsch, into its permanent exhibition. Arzberg is heading to become the international design brand for porcelain. The year is 1954.