2009 A clear course

Most creatives prefer not to burden themselves with excessive decoration. They seek authentic beauty – both in their work and in their own life. So it’s hardly surprising that many designers, architects and photographers so often serve their food on Arzberg porcelain. In their circles, Arzberg forms a kind of cult: “Because the brand stands for the interplay between interesting design and functionality, which as a consumer you wouldn’t want to do without – and not least because it’s something you can identify with” as head designer Heike Philipp puts it. And porcelain expert Helmut Sättler is quite clear: “Arzberg isn’t just about selling porcelain. It’s about history, design and quality. Porcelain is not simply an everyday item for the dinner table – it’s an expression of style, indulgence and joy in setting a table.” Arzberg is the brand in porcelain design. Genuine and true. Relative to life. That’s what it’s always been. That’s what it remains today.