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"I wanted … to keep on remembering that we must never neglect the aesthetics of design…, that even a coffee pot can be viewed like a sculpture from every angle."
"To create a range, a design must first be there which is so good, it’s worth duplicating."
In 1954, Heinrich Löffelhardt designed “Form 2000” for Arzberg. Back in the 50s, the service won prestigious design prizes for its simple, clear and aesthetic lines; the international jury at the tenth Triennial in Milan in 1954 awarded “Form 2000”, the sole service to represent Germany, the “Gold Medal”.
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