The Arzberg porcelain brand
The Arzberg brand is synonymous worldwide with good design. Arzberg porcelain is the epitome of premium quality porcelain "Made in Germany": durable, functional and aesthetically perfect. A clear commitment of the corporate philosophy that in over 120 years of history has shared the value of the craftsmanship with the best technical knowledge. Step by step, Arzberg offers a wide range of collections in porcelain designed to last unchanged across time, styles and shapes to be lived through a personal experience with the pleasure to enjoy together. Arzberg is prized the world over as a porcelain design brand which stands for aesthetics, functionality and durability. The special requirement: Being entwined with beauty, commitment to functionality, and relevance to life. With its porcelain collections like Form 1382, Form 2000, TRIC, Cucina or Joyn, Arzberg turns eating and drinking into a true experience.
The Arzberg design
Reduction instead of decoration: this clear commitment has moulded the Arzberg design brand’s success story since 1931. Yet functional design alone is not enough to win the hearts of increasing numbers of consumers over the decades. So what accounts for our success? It’s because our designs form the bridge between function and emotion: because people love using our porcelain, because people love touching it, and because people love simply having it.
Expectations and Excellence
The task facing our designers is quite clear, yet unbelievably complex: “To translate the democratic notion of practical design into design for life, adding a personal signature.” It’s something only few designers achieve. The best among them are working – and working for us.Their designs are clean and simple, timeless yet always contemporary. Since 1931.
Motivation and Maxim
Hermann Gretsch made his intention clear when he said “Get to the heart of things” and then created the Form 1382. It’s endured as some of the best selling porcelain in the world for 80 years. Gretsch’s maxim was the reason behind the Frankish porcelain manufacturer’s rise to become an international porcelain design brands – and still remains Arzberg’s guiding principle.
Mission and Model