The beauty of simplicity

After the opulent Christmas season, all the chocolate and the overload of to-dos and obligations, we enjoy the reduced simplicity of the cold winter months. Let's get rid of the tinsel and get back to the essentials! A reduced design language and plain white also ensure relaxed serenity on the kitchen table. Here we present you with three Arzberg classics, each of which knows how to convince in its own way with its wonderful minimalism.

Form 2000

Heinrich Löffelhardt designed Form 2000 for Arzberg in 1954. Simple and elegant, fundamentally beautiful describes this white porcelain collection which is why it fits effortlessly with every zeitgeist and every style.

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TRIC White

Tric epitomises the ideal combination of style and quality without sacrificing any of the functionality. The collection is the perfect partner for any day – uncomplicated and flexible to use thanks to the practical individual parts.

Less is more

In pure white, the geometric clarity of the conical shapes comes into its own particularly well. Nothing distracts the eye from the almost austere beauty of the collection. A treat for the eye and an ideal choice for architecture lovers and minimalists - a true classic.

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Cucina White

Cucina is sheer understatement. The uncomplicated and robust design makes this collection the porcelain favourite for any day. The harmonious shape with its gentle curves and straight lines blends perfectly into any living ambience and reveals true character through its elegant restraint.

Beautiful specialists

In addition to the classic items of a Dining Collection, some "specialists" have been created for Cucina, which take into account our favourite Mediterranean dishes. The secret stars of this series are the pizza plates, the gourmet bowls and the small bowls in which you can serve pasta, soup, salad or desserts. 

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The Arzberg porcelain brand

The Arzberg brand is synonymous worldwide with good design. Manufactured exclusively in Germany, durable, functional and aesthetically perfect: Arzberg porcelain is the epitome of premium quality porcelain "Made in Germany". A clear commitment of the corporate philosophy that in over 120 years of history has shared the value of the craftsmanship with the best technical knowledge. Step by step, Arzberg offers a wide range of collections in porcelain designed to last unchanged across time, styles and shapes to be lived through a personal experience with the pleasure to enjoy together. Arzberg is prized the world over as a porcelain design brand which stands for aesthetics, functionality and durability. The special requirement: Being entwined with beauty, commitment to functionality, and relevance to life. With its porcelain collections like Form 1382, Form 2000, TRIC, Cucina, Joyn or Daily, Arzberg turns eating and drinking into a true experience.

The Arzberg design

Reduction instead of decoration: this clear commitment has moulded the Arzberg design brand’s success story since 1931. Yet functional design alone is not enough to win the hearts of increasing numbers of consumers over the decades. So what accounts for our success? It’s because our designs form the bridge between function and emotion: because people love using our porcelain, because people love touching it, and because people love simply having it.

Expectations and Excellence

The task facing our designers is quite clear, yet unbelievably complex: “To translate the democratic notion of practical design into design for life, adding a personal signature.” It’s something only few designers achieve. The best among them are working – and working for us.Their designs are clean and simple, timeless yet always contemporary. Since 1931.

Motivation and Maxim

Hermann Gretsch made his intention clear when he said “Get to the heart of things” and then created the Form 1382. It’s endured as some of the best selling porcelain in the world for 80 years. Gretsch’s maxim was the reason behind the Frankish porcelain manufacturer’s rise to become an international porcelain design brands – and still remains Arzberg’s guiding principle.

Mission and Model

Arzberg places design at the centre. While monitoring future developments and trends, the style of each era is incorporated rather than adapted. The result is timeless lines which all Arzberg designers follow with consistency. And inject with life – as designer Heike Philipp (designer of the Profi, Gourmet and My first Arzberg) puts it: “The interplay between interesting design and function must result in harmonious products which the end user wouldn’t want to be without – not least because they identify themselves through these products.” Which all means high expectations in terms of usefulness, quality, design, aesthetics and relevance to life. And these are precisely the qualities that turn porcelain into “outstanding” porcelain. And as our numerous awards testify, it’s what Arzberg delivers.

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