The Arzberg Design
„I always wanted to keep in mind that we should never neglect the aesthetics in design…, that even a coffee pot can be viewed like a sculpture from every angle.”
(Heinrich Löffelhardt designed the Form 2000 in 1954)
Function and emotion
Reduction instead of decoration: this clear commitment has moulded the Arzberg design brand’s success story since 1931. Yet functional design alone is not enough to win the hearts of increasing numbers of consumers over the decades. So what accounts for our success? It’s because our designs form the bridge between function and emotion: because people love using our porcelain, because people love touching it, and because people love simply having it.
Expectations and Excellence
The task facing our designers is quite clear, yet unbelievably complex: “To translate the democratic notion of practical design into design for life, adding a personal signature.” It’s something only few designers achieve. The best among them are working – and working for us. Their designs are clean and simple, timeless yet always contemporary. Since 1931.
Motivation and Maxim
Hermann Gretsch made his intention clear when he said “Get to the heart of things” and then created the Form 1382. It’s endured as some of the best selling porcelain in the world for 80 years. Gretsch’s maxim was the reason behind the Frankish porcelain manufacturer’s rise to become an international porcelain design brands – and still remains Arzberg’s guiding principle.
Mission and Model