Mission and Model

“Many brands such as Arzberg have long been merged into corporate groups. It may add up from a business point of view, but is rarely the best solution for the people and the brand. We are not focused on the stock market … Our path is the cleanness, distinctiveness and durability of the brand. I take responsibility for that, together with our 230 porcelain makers.”
(Helmut Sättler, managing partner)

Arzberg places design at the centre. While monitoring future developments and trends, the style of each era is incorporated rather than adapted. The result is timeless lines which all Arzberg designers follow with consistency. And inject with life – as chief designer Heike Philipp (designer of the Profi and Gourmet) puts it: “The interplay between interesting design and function must result in harmonious products which the end user wouldn’t want to be without – not least because they identify themselves through these products.”

Which all means high expectations in terms of usefulness, quality, design, aesthetics and relevance to life. And these are precisely the qualities that turn porcelain into “outstanding” porcelain. And as our numerous awards testify, it’s what Arzberg delivers.