forming values – with Form 2000

• 1954 Form 2000 Gold Medal Xth Triennale Milan

Heinrich Löffelhardt believed in the universal value of aesthetically good design. And achieved it.

“I wanted … to keep on remembering that we must never neglect the aesthetics of design…, that even a coffee pot can be viewed like a sculpture from every angle.”

“To create a range, a design must first be there which is so good, it’s worth duplicating.”

After training as a modeller, Löffelhardt, born in 1901, worked as a freelance sculptor. He was appointed as artistic director at Arzberg in 1952. He created the Form 2000 in 1954 in his “Werkstatt für industrielle Formgebung”.